Car dealership
Every unit carries what you actually paid for it: the buy, the recon, the transport, the interest, the advertising and the weeks it has been sitting there. Every enquiry gets an answer at eleven at night and a viewing in the diary. And when the deal closes, the real margin on that car lands in your own P&L rather than in somebody's head.
Built in Singapore, for Singapore: COE and PARF, depreciation per year, GST, LTA transfer, in-house and bank financing.1
Illustrative figures. The number a salesman needs at the desk is the floor, and it moves every week the car does not sell.
Who it is for
Snapbook already does the books, the payroll, the GST and the staff app for any small business, at S$365 a year. This is for the ones where the software has to run the yard as well: what you own, what it really cost, who asked about it, and what you can afford to let it go for.
Ten cars on the floor or a hundred across two units. Trade-ins, auction buys, consignment for an owner who wants their own price. Each one with a different story and a different real cost.
Where the cost of a unit is a spreadsheet of its own: the buy, the freight, the OMV, the ARF, the COE you bid for and the one you did not get. All of it landing on one car.
Bikes, vans, lorries. Smaller tickets, faster turns, the same two problems: knowing what a unit really cost you, and answering the person who messaged at midnight.
How it works
A car is a record from the day you commit to it until the day the money clears, and every cost that touches it sticks to it.
Trade-in, auction, or consignment. The buy, the COE and PARF position, the transport, the recon quote and the grooming all attach to the car, not to a folder.
Photographed once, described once, priced once. Your own website publishes it the same afternoon, and the same set goes out to wherever else you list.
Whoever messages, whatever they message on, they get an answer straight away and a viewing in the diary. Nothing sits in one salesman's phone.
Finance, insurance, the trade-in taken in, the LTA transfer checklist, the invoice and the deposit. Then the real margin on that unit lands in your P&L.
Leads and viewings
Somebody looking at a Sienta at eleven at night is looking at four of them, on three sites, from three dealers. The one who answers first gets the viewing, and the one who gets the viewing usually gets the car. Everything else on this page matters less than that.
11.19pm. The other three dealers replied on Monday.
Nothing sitting in one salesman's phone, including after he leaves.
Answering
The stock list
The deal
The WhatsApp side of this is not a sketch. We already run one for a Singapore business: it answers at midnight, books the appointment, reads PayNow screenshots and hands over to a human when it should. What this page proposes is pointing that same machine at a stock list and joining it to the books.
The two things that decide it
Every dealer can tell you what they bought a car for and what they sold it for. The two numbers that actually decide the year are harder, and both of them go missing in the gap between the yard and the accountant.
Bought at fifty-two, sold at sixty-one, so nine thousand. Except there was S$1,850 of recon, and another thousand in transport, in floorplan interest over the forty-seven days it sat there, and in the advertising you spent trying to move it. The gross every dealer quotes and the margin that reaches the bank are two different numbers, and the difference is usually the thing that decides whether the month worked. A listing site cannot tell you this and neither can a CRM, because neither of them has the recon invoice or the interest.
A customer is sitting in front of your salesman asking for two thousand off, and the answer depends on a number nobody in the room has. Give him the floor for that specific car, including what the last seven weeks have cost, and he can say yes with confidence or hold the price with a reason. That single fact is worth more than most of the software a dealership buys, and it only exists if the buying, the recon and the books are one system.
This is why it sits on Snapbook rather than beside it. A dealer CRM knows the lead. A listing site knows the car. Neither can give you a margin, because neither has the ledger.
Price
The stock list, the true cost on every unit, the leads, the WhatsApp bot, viewings, your website, the deal and the handover, and the whole Snapbook platform underneath: books, GST, payroll, invoicing, CRM and the staff app. Not a subscription on top of a subscription. One bill. No per-unit fee, no listing fee, no percentage of a deal.
Want it before everybody else? Nobody has commissioned this yet, so the first dealer that does gets it built around the way they already work rather than around an average. That is a custom project, priced per project, and a Singapore company may be able to co-fund part of it under the Enterprise Development Grant. After it is built it becomes a product at the price above, for the whole trade.4 How custom projects work
Questions
It does not exist yet, which is why this page carries a notice instead of a sign-up button. It is a design we know how to build, waiting for the first dealer to commission it. If that is you, it gets built around how you actually buy, how you cost a recon and how your salesmen work, and you have it months before anybody else. If it is not you, tell us what you run anyway and it shapes what gets built first.
Not today, and this page will not pretend otherwise. What it does is hold one record per car, photographed and described once, and publish that to your own website straight away. Pushing the same record out to the portals you already pay for is on the build list and it is one of the first things a dealer asks for, so tell us which ones you use and how much of your traffic each one brings.
The whole back office. Snapbook already keeps your customers, raises invoices with GST, takes PayNow, scans supplier and recon invoices into the accounts, does payroll with CPF, books appointments and produces the P&L and the GST F5. That is live now, at S$365 a year for everything. What this page adds is the stock list with true cost per unit, the leads, the bot, viewings, your website and the floor price.
As part of what the unit is worth rather than as a note in a spreadsheet. A car's COE expiry, its remaining PARF and what the rebate is worth at deregistration all sit on the unit, and the depreciation-per-year figure your customers actually compare on is worked out from them rather than typed in. For a parallel importer the same applies to OMV, ARF and the COE you bid for, all landing on the one car.
They do, everywhere, and that is exactly the risk this is built around: a lead lives in one person's WhatsApp, and it leaves when they do. The bot answers on the business number, the lead is on the board, and a salesman picks it up and carries on the same conversation. He keeps his phone. You keep the customer.
No. The S$299 includes it. You are not paying for the platform and then paying again for the yard side: it is one plan, one login and one bill. If you are already paying for Pro 365 when you move up, that is absorbed rather than added.
It is what we expect to launch at, per dealership, with the whole platform inside it rather than billed separately. It is written here rather than hidden behind a form because a price you have to ask for wastes everybody's afternoon. Commissioning the build is a separate, larger, one-off conversation, and it is quoted in writing with a fixed figure before anything starts.
Get in early
What you sell, how many units you turn, how many salesmen, and which part of it is costing you money you cannot see. If you want it built around you, say so and we will talk about what that costs. If you just want to shape it, that is useful too.
No sales call unless you ask for one. If Pro 365 on its own already covers you, we will say so rather than sell you depth you do not need.
We will come back to you with a straight answer: whether your dealership is one we can build this around, what that would take, and whether Pro 365 on its own already solves what you described.
Anything to add in the meantime, [email protected] reaches the same place.